ELECTRIC VILLAGE
RENAULT
Does it take a village to show everyone they could switch to an electric vehicle? Yes, it does… the most remote village in France.
The experiment only cost 11 cars to Renault and was implemented for a period of three years. This was the first of many activations that helped turn Renault into the leading brand for electric vehicles in Europe.
Work featured in BFMTV, Business Insider, The Times, France Bleu, La Depeche, Le Parisien, Ouest France, Shots, LBBOnline, amongst others.
FULL DOCUMENTARY
This documentary was broken down into a TV commercial series aired on French TV to promote the new Renault Zoe and electric mobility.
“Renault just gave an entire French town free EVs to prove it’s easy to go electric”
“The car maker claims to have created the first 100% electric town.”
“The campaign proves that electric vehicles are not only for cities.”
“A campaign made to convince everybody that switching to electric is possible.”
Role: Copywriter