50% MORE
POWERADE
We teamed up with NBA rising star Ja Morant to showcase Powerade’s new formula and what it means to put in “50% more.
“Powerade and propel try new marketing approaches in sports drink wars.”
“Powerade teams up with NBA star Ja Morant on a new ad campaign that calls out Gatorade”
“Powerade strives to go ‘From underestimated to undeniable’ wielding NBA star Ja Morant”
Role: Copywriter