MEAT?
BURGER KING
If people can't tell a plant-based Whopper from a regular one, can they tell meat from plants at all?
Work featured in: The Drum (Ad of the Day), Adweek, Adage (Editor’s Pick), Design Taxi, Lürzer’s Archive.
MAKING-OF
“So tantalizing, meat eaters would be fooled.”
“A striking visual reminder of how closely plants can mirror beef.”
“It’s hard to tell the difference.”
“Burger King aims to Confuse with plant-based Whopper campaign.”
Role: Copywriter