Creative Director
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leroy merlin - lessons for good


LESSONS FOR GOOD
LEROY MERLIN

 

Why let materials and goodwill go to waste in-store, when moving workshops to NGOs could turn learning into volunteering?


Work featured in La Repubblica, Contagious & Shots.

This business transformation turned 1500 customers into volunteers all over Italy. More than a hundred spaces have been renovated so far and Lessons for Good has been given financial support to reach even more NGOs.Complete info on the project and full list of the NGOs that were helped here.

Role: Copywriter