THE ROYALE CURSE
CLASH ROYALE
Haunted tech is a horror trope. So, for Halloween, Clash Royale spoofed it with a twisted comedic spin.
Work featured on Adage (editor’s pick), Adweek, and Little Black Book.
“A chilling long-form ad from David New York.”
“Clash Royale is cursed in the game’s creepy Halloween horror ad.”
Role: Creative Director, Copywriter